.png){kind=icon}
Starting a pallet business and not sure how to grow? Currently, running a pallet business and feeling like you’re simply treading water? You’re not alone.
According to a Forbes report, many business owners struggle with marketing tasks and feel uncertain about building a brand. Unfortunately, marketing is precisely what is needed to promote growth.
One of the key issues for business owners, including those in the pallet industry, when it comes to setbacks related to growth and building a brand is a limited amount of time. Time is a key resource for pallet businesses, and it becomes even more precious during the early stages of building a brand.
While you’re focused on running the daily operation of your pallet business and serving customers with products and services, you’re also trying to generate business from potential leads and build awareness about your brand. Of course, you also have to ensure quality pallet services during production and delivery.
Even if you’re already pursuing brand-building on the web through digital marketing, the digital landscape can be a double-edged sword. For example, while you may have your pallet-making business on social media platforms, that online presence won’t do you much good if you don’t have the time to update your company’s profiles. Conversely, you may have a blog on your company’s website, but it won’t help your search engine optimization (SEO) efforts if you don’t have time to update it.
If you’re struggling to come up with marketing strategies to build your brand while also juggling supply chains, customer phone calls, staffing, and other business obligations, below are some helpful tips for how to build a successful brand for your pallet business:
There’s no question that having a website is crucial for any type of business in the digital age. To ensure you’re able to get noticed, you first need an online presence, and this means having a website. If you don’t have one, now is the time to get one.
Even if you start out by simply using a drag-and-drop website builder, getting your brand on the web is essential. You can always scale your company’s website in the future or work with a professional digital marketing company to build a more robust site down the road.
On your website, make sure to cover basic things like a listing of your company’s products and services, but you will also want to make sure your brand’s website is robust and demonstrates authority in the pallet industry. You can do this by creating informative pages about your products and services, documenting any awards or certifications your pallet business has obtained, and adding original images. If you have the time, regularly updating a blog on your website with insightful news, views and tips related to the pallet industry can also send signals to search engines that your website is a trustworthy authority in the pallet industry.
Producing quality content can be a great way to engage potential customers and connect with existing customers, keeping your brand at the forefront of your mind. Although professional-quality videos, audio, and marketing images are great for building a thriving pallet brand, you don’t always have to go the professional route to produce engaging content.
Smartphone technology can now produce video and image content that is usually considered good enough for social media. To save time on social media content production, encourage your team to create fun, engaging video content when possible to support your brand-building efforts.
You can create a day-in-the-life series of videos to highlight your company’s products, showcase employees through video interviews, or just have fun shooting videos of some of the more light-hearted moments around your business.
Taking this approach doesn’t mean you should forgo professional-quality media completely, but it can help you create more content on a regular basis in between professional production. As a bonus, it gets your employees involved and can go a long way in building stronger team relationships.
Something else to consider when thinking about how to build a successful brand for your pallet business is to ask yourself what makes your company a distinctive brand. Is there something special about your customer service process that makes you stand out from the competition? Do you offer any specialty products or services that differentiate your business from other pallet companies?
Identifying your unique value proposition is a key part of branding. Once you’ve identified your value proposition or unique selling point, find ways to work this into various aspects of your marketing efforts.
Although the digital space is important for building a thriving pallet business brand, don’t forget about the power of word-of-mouth advertising. In fact, you can combine traditional word-of-mouth advertising with your online marketing efforts to get the best of both worlds.
In your daily work, make sure to please every customer to the best of your ability. You can also encourage customers to leave online reviews to help bridge the gap between the physical and the digital.
Online, you can focus on your unique value proposition, as discussed above. Incorporate your value proposition to create a distinctive brand that will be memorable, both for the experience of working with your company and for the consistent branding your company develops. Consistency helps boost brand awareness and can help make your brand memorable for the long term.
As mentioned previously, time can be one of the most elusive resources for business owners when you’re trying to figure out how to build a successful brand for your pallet business. While some of the tips listed above are more time-consuming than others, you don’t have to let time constraints hold you back.
Instead, partner with a professional agency that focuses on marketing and branding. An agency can not only take care of the hard work for you. At the same time, you focus on serving customers, but a professional can also help guide your brand-building strategy to maximize your impact and investment.
If you’re tired of trying to market a pallet business on your own, contact the pros at Pallet Company Marketing. We provide digital solutions to help pallet business owners thrive through business website services, pay-per-click (PPC) ads, SEO, content marketing, and more.
.jpg)
.jpg)
